Born in Tokyo – moved to Vienna – stop-overs in Florence and Seoul – finally relocating on the island of Majorca: Elma Choung grew up inbetween cultures and was moulded by her international experience.

Crossing frontiers in her projects, she is engaged in ceramics, furniture design, interior decoration and facade design for both privat and public spaces.
Her work’s specific aesthetics result from close interaction between function and form.

Based upon the foundations of a thorough tertiary design education in the fields of ceramics and product design (1984, MA at the University of Applied Arts in Vienna with Matteo Thun) and a broad academic knowledge she devises both stylish and feasible projects.

Elma Choung helps her clients to develop their personal style and to arrive at optimal solutions within set financial limits, incorporating design classics, found objects of a somewhat personal appeal as well as/or sustainable one-offs into her design-concepts based upon current trends.

Mag. Art. Elma Choung

Elma Choung lives and works in Majorca as a freelance interior– and project consultant and designer. She acts nationally and internationally for private and public clients.

• 2013 – 2016
• Vienna/ Austria – Mallorca/ Spain – Llodz/ Poland, entire coordination for the municipality of Vienna, department for Art and Culture,  donation – traveling exhibition – monograph and catalogue of the artist Eva Choung-Fux.
• Chiemsee/ Germany, entire concept for renovation/ coordination/ construction supervision and interior design, furniture design for a privat house.
• Bad Gastein/ Austria – consulting and interior Design „Alpenloft Camillo“
Consulting and interior design & eventdesign for Hotel & Spa Haus Hirt.
• Majorca/ Spain – consulting & interior design for private homes.
• Vienna/ Austria – consulting & interior design for private homes.
• Canary Islands/ Spain – interior design for a private home.
• 2011 -2013
• Paris/ France, entire concept for renovation and interior design for a private esthetical clinic in the center of town.
Consulting & interior design for private homes.
• Majorca/ Spain – entire interior design/ coordination/ constuction supervision, for a new annex and reformation of a private estate.
Consulting & interior design for private homes.
• Germany, two foster nursing homes. Concept for color and material of the facade. Complete concept for the inside furnishing, decoration and the lighting-systems. Design of all furniture in coordination of implementation and production in cooperation with Dipl.Ing. Johannes Kiefer.
• Majorca/Spain, founding of the company Elma Choung – Interior Concepts & Design.
2000 – 2008
• Majorca/Spain, establishing (managing partner) of gallery and lifestylestore “ALINAVIDA”. Main focus: furniture interior /exterior (by international top designers and producers); light-systems, lamps, music, fashion, lifestyle, contemporary- and applied arts. Literature: architecture, garden, photography, art. Curator of the cyclic exhibitions of painting, photography and applied design (well known contemporary artists and designers).
Design and production of the own label “ALINAVIDA”: scented candles”  Elevate your life N°1″ and” N°2″, water bottles “Elevate your life N°3”.
Consulting, planning and realization of projects for national and international clients.
• Montelupo/Italy, design and production in a limited series for the own label “ALINAVIDA”: ceramic fruit-bowl “Cosmos”
1999 – 2011
• Bad Gastein/Austria, Hotel & Spa Haus Hirt. Planning of reconstruction and extension; interior design of historical and new areas in cooperation with architect Thomas Ikrath. Specially designed by Elma Choung: 1999, Hotel Haus Hirt Pouf „HH“; 1999 painting for the lobby „Midnight“, christmasdecoration “Spaceball”; 2006 side-table „Circle“. Conception consultancy for the general functionality of the Hotel. Concept und styling for seasonal events.
• Majorca/ Spain, establishing of the „Studio“.
1996 – 1997
• Warsaw/Poland, “Widok 6”, Business Centre (1919, historic building). Design of the facade (ceramic tiles), floors and the interior design of all public spaces in the building.
• Warsaw/Poland, “Business Centre Opera” (19th century, historic building). Design of the facade, the floors and the interior design of all public spaces in the building.
1994 – 1996
• Montelupo/Italy, ceramiche Flavia produces under license the stand clocks  “Stella”, “Girasole” and “Spirala”, the wall clocks  “Seastar” and “Dalia”. Lidded bowls: series “Torri”. Fruit bowls: series “Haru”.
• Germany, Arzberg Hutschenreuther produces under license porcelain sugar bowls: “Shell”, “Japan”, “Westindies”, “Candy”, “Bonbon”, “Sugar”.
• Montelupo/Italy, exhibition at the “Museo de Montelupo”: “I Designer per la Ceramica di Montelupo”
• Germany, Villeroy & Boch, Gallo design, produces under license “Elba”, vases and fruit bowls.
• Germany, Arzberg Hutschenreuther produces under license “Fiorellini”, salt- and pepper shaker, vase and candleholder.
• Germany, Artwerk Ysenburg produces under license the pattern “Mauritius”, for an existing dinner ware.
• Germany, Artwerk Ysenburg produces under license the mocha-set “Espresso Classico”,  in 3 pattern variations.
• Vienna/Austria, exhibition at Henn-Designshop:  wall- and stand clocks. Porcelain and ceramic.
1990 – 1996
• Design and production (material: ceramic, porcelain, glass, metal) in limited edition, under her own label. Among others bowls and vases: “Onde” und “Haru”. Bookstands with integrated reading-light: “Amici” and “Nemici”. Salt- and peppershaker:”Fiore” and “Fiorellini”.Wall- and stand clocks: “Moon-Light”, “Heavenly”, “Forgetmenot”, “Lumache”, “Seastar”, “Dream-pillow”.
1990 Vienna/Austria, exhibition at Laufen: washbasins, 5 pattern designs and realization.
•  Vienna/Austria, exhibition at Henn-Designshop: vases and light-objects
1989 establishing her company: “Elma Ceramics & Design – Vienna“. Interior design, furniture & lamps, kitchen & bath projects for private clients.
1988 Vienna/Austria, complete interior design for the audio studio “SounD Design”. Concept and design of all furniture, floor intarsia, lighting systems for ceiling and walls, entrance door linings “Inside/Outside”, copper and brass.
1987 Vienna/Austria, exhibition at the Ceramic-Gallery, salt vessels.
1986 Vienna/Austria, exhibition at Henn–Designshop. Ceramics, free-built sculptures and objects
1985 Seoul/South-Korea, Cosmos Department-Store, façade-design  (ceramic tiles).
1984 Vienna/Austria, exhibition at the K & K Hofkonditorei Demel, ” A New Coffee Landscape”
1984 – 1988
• Florence/Italy, engaged as freelance designer for ceramics and interiors. Among others, design and production of the porcelain mocha set “Espresso Classico”.
1979 – 1984
• Vienna/Austria, University for Applied Arts Vienna, studies and diploma (Mag. Art. ceramics and product design) with the Professors Maria Biljan-Bilger and Matteo Thun.
1967 moved to Vienna/Austria
1959 born in Tokyo/Japan


I am at my clients disposal in matters of building and interior projects.

• interior design

• product design

• development of public spaces and private properties

• all over concept & planning

• selective process coaching

• generating ideas

• acquisition, implementation and supervision together with distinguished and experienced partner firms

Mag. Art. Elma Choung
P.O.Box 303
E 07630 Campos
Majorca, Spain

mob: +34 619 13 63 87